So I’m standing there against a wall, listening. The setting is the Renaissance in Austin, Texas at the Lightwave Optical Innovations Summit. The session was the keynote, which was originally supposed to be someone from a large social media company, unfortunately - he wasn’t able to attend. So instead, we are all listening to five industry analysts talk about the optical industry and ancillary issues that affect the market. 90% of this discussion was harmless coverage of things such as global markets, consolidation, use cases and more.
But then they started talking about SDN and NFV and it got a bit less—harmless. One of the things that I love about industry analysts is that they provide quick access and perspective from many different sources. Those sources include potential customers and many of Cyan’s competitors. The result is that when you speak or listen to them, they often include anecdotes or speaking points based on either customer observations or vendor interactions - which is helpful in creating market messaging.